Avalon Ballroom 6/1-4/67

This is a very scarce Family Dog poster designed by Victor Moscoso for The Doors. The design is tasteful, printed in almost neon colors that seem to vibrate when viewed. Due to the popularity of this poster, it was reprinted in the sixties and later bootlegged.

The original poster was printed on white index stock and measures approximately 14″ x 20″. There is substantial color variation among originals, and the postcards tend to be in the middle of this color range. The best way to identify an original is by the presence of a tiny white dot in the green area, just below the junction of the “LL” in “MILLER”.

The second print poster comes on two paper stocks, one matte and one semi-glossy. Both measure approximately 14″ x 20″ and tend to be a darker blue than the originals. The matte version is known as RP-2, while the glossy version is RP-3.

Another reprint, known as RP-6 is printed on white index stock and measures approximately 14⅛” x 20⅛”. This reprint is very close in color to an original, but lacks the white dot.


The postcard comes in three varieties, all of which measure approximately 5″ x 7″:

The Type A card has a “place stamp here” reverse.

The Type B card has a bulk rate permit on the back.

The Type C card has a bulk rate permit on the back and was mechanically addressed and sent to people on the Family Dog mailing list.