The Matrix 12/20-23/66
In late 1966, Victor Moscoso made an agreement with the owner of the Matrix, a club on Fillmore Street in San Francisco, to provide him with several hundred posters every week that would advertise the acts appearing at the Matrix. Thus was born the Neon Rose series. Most of the posters in the series were used to advertise shows at the Matrix, but also included are several posters that were commissioned by other venues and promoters of a variety of events.
The first poster in the series, the NR-0, was printed once in a print run believed to be only 300 pieces.
The original poster was printed on medium-weight index stock and measures approximately 14⅛″ x 19⅞″.
- Victor Moscoso