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The Numbered Poster Series Index

Byrds at Fillmore Auditorium 9/7-9/67 by Jim Blashfield

© Bill Graham Archives, LLC. All Rights Reserved

The Bill Graham Numbered Series — BG-0 to BG-289 (1966-1973)

Bill Graham’s numbered poster series began in 1966 with BG-1 advertising Jefferson Airplane's February 4-6 shows at the Fillmore Auditorium. In July of 1968, Graham moved from the original Fillmore Auditorium to the Carousel Ballroom, renaming it the Fillmore West. While the sequential BG Series ends in June 1972 with BG-289 — the Rolling Stones “Tumbling Dice” poster — the Series includes the 1973 BG-288 Nassau Coliseum poster featuring the Grateful Dead. The Bill Graham numbered series is not limited solely to posters. Handbills and postcards containing each poster image were also produced. In addition, beginning in the summer of 1967, tickets to Bill Graham’s Fillmore shows contained miniature poster images in varying color combinations for different days of the same run of shows. Poster artists Wes Wilson (BG-18), Bonnie MacLean, Stanley Mouse, Alton Kelley, Greg Irons, Lee Conklin, Rick Griffin (BG-105), Bob Fried, Victor Moscoso, Randy Tuten, and David Singer all created posters for the BG Series.

BG Series Posters and Handbills
  2/4-6/66 to 2/17-19/67
  2/24-26/67 to 12/31/69
  1/4/68 to 12/19-22/68
  12/26-29/68 to 11/13-16/69
  11/9/69 to 10/1-4/70
  10/8-11/70 to 3/15-16/73

Featured Posters from the Bill Graham Series (click on images for full description):

Quicksilver Messenger Service at Fillmore Auditorium 6/3-4/66 by Wes Wilson Byrds at Fillmore Auditorium 9/16-17/66 by Wes Wilson Jefferson Airplane at Fillmore Auditorium 12/16-18/66 by Wes Wilson & 
Herb Greene Chuck Berry at Fillmore Auditorium 3/19/67 Winterland 3/17-18/67 by Wes Wilson Pink Floyd at Fillmore Auditorium 10/26-28/67 by Bonnie MacLean Big Brother and the Holding Company at Fillmore Auditorium 4/11/68 Winterland 4/12-13/68 by Patrick Lofthouse & 
Tom Weir Grateful Dead at Fillmore West 1/2-4/69 by Randy Tuten Janis Joplin and Her Band at Winterland 3/20-22/69 Fillmore West 3/23/69 by Randy Tuten & 
D. Bread & 
Jim Marshall Doors at Cow Palace 7/25/69 by Randy Tuten Rolling Stones at Oakland Coliseum 11/9/69 by Randy Tuten & 
Ron Raffaelli

The Family Dog Numbered Series — FD-1 to FD-147 (1966-1968)

There are 147 numbered posters that advertised Family Dog shows, primarily at the Avalon Ballroom in San Francisco, from 1966 to 1968. There are also numbered posters for shows produced by the Family Dog in Denver, Colorado and Portland, Oregon. In addition, there are unnumbered posters and handbills associated with shows produced by the Family Dog in San Francisco in 1969 and 1970. The Family Dog Numbered Series includes Mouse & Kelley's “Zig-Zag” man (FD-14) and their “Skull & Roses” Grateful Dead poster (FD-26). The Series also contains Rick Griffin’s FDD-18 poster for the Doors’ 1967 New Years show in Denver. The Family Dog series includes both posters and handbills. Later in the Series, there were postcards. The Family Dog also produced image tickets.

FD Series Posters and Handbills
  2/19/66 to 3/3-4/67
  3/10-11/67 to 1/5-7/68
  1/12-14/68 to 11/28-30/68
  9/15-17/67 to 12/29-31/67

Featured Posters from the Family Dog Series (click on images for full description):

Leaves at Avalon Ballroom 5/27-28/66 by Wes Wilson Jefferson Airplane at Avalon Ballroom 7/22-23/66 by Stanley Mouse & Alton Kelley & Franz Stuck Grateful Dead at Avalon Ballroom 8/19-20/66 by Stanley Mouse & Alton Kelley Grateful Dead at Avalon Ballroom 11/3-4/66 by Stanley Mouse & 
Alton Kelley Moby Grape at Avalon Ballroom 1/13-13/67 by Stanley Mouse & Alton Kelley Country Joe and the Fish at Avalon Ballroom 3/3-4/67 by Victor Moscoso Doors at Avalon Ballroom 6/1-4/67 by Victor Moscoso Grateful Dead at 1601 West Evans, Denver, CO 9/22-23/67 by Dennis Nolan Vanilla Fudge at Avalon Ballroom 9/29-10/1/67 by Alton Kelley Doors at 1601 West Evans, Denver, CO 12/29-31/67 by Rick Griffin

The Art of Rock Numbered Series — AOR 1.101 to AOR 4.273

The Art of Rock, by Paul Grushkin, published in 1987 by Abbeville Press, contains 516 pages with 1,500 color illustrations and 100 black-and-white photographs. It is the primary reference book for collectors of classic rock posters. With a forward written by Bill Graham, The Art of Rock presents a visual history of the rock concert poster. It looks at The Roots: 1955-1965; The Psychedelic Years in San Francisco: 1965-1971; The Psychedelic Years in Southern California and the Rest of the World: 1965-1971; The Poster Mainstream: 1969-1987; and The New Music: 1976-1987. A unique and highly collectible poster series, the AOR Series is derived from The Art of Rock. The AOR Series is divided into four sections; each of these sections comprises a curated collection of posters selected by one of the world’s leading rock poster historians, Paul Grushkin.

AOR Posters and Handbills
  3/1/65 to 8/29/66
  6/1-15/65 to 7/7/70
  2/28/66 to 10/23-25/69
  5/11-6/1/69 to 10/17/82

Featured Posters from the Art of Rock Series (click on images for full description):

Grateful Dead at Winterland 12/31/78 by Stanley Mouse & Alton Kelly Jefferson Airplane at Fillmore Auditorium 11/6/66 by Stanley Mouse  & Alton Kelley Jefferson Airplane at Fillmore Auditorium 2/5/66 by Gut Grateful Dead at Carousel Ballroom 1/17/68 by Gut Grateful Dead at Winterland 10/31/67 by Rick Griffin & 
Alton Kelley & 
Stanley Mouse Grateful Dead at Grateful Dead Fan Club 1967 by Stanley Mouse  & Alton Kelley Timothy Leary at Polo Grounds - Golden Gate Park 1/14/67 by Rick Griffin Big Brother and the Holding Company at Continental Ballroom 8/11-12/67 by Unknown Joint Show at Moore Gallery 7/67 by Rick Griffin & Stanley Mouse & Wes Wilson & Alton Kelley & Victor Moscoso Jefferson Airplane at Shrine Exposition Hall 2/23-24/68 by John Van Hamersveld

Neon Rose

Victor Moscoso was the first of San Francisco’s “Big Five” psychedelic poster artists to create his own poster series. Moscoso approached the owners of the Matrix (the San Francisco rock club that played major bands like the Doors, Jefferson Airplane, and Big Brother & The Holding Company — the same groups that played the Avalon and Fillmore) and offered to give the Matrix 200 free posters for each show run if he could print as many others as he could afford, and sell them. In effect, Moscoso commissioned, designed, produced, and sold each poster. Soon Moscoso was selling his posters worldwide. His Neon Rose Series has been shown at the Museum of Modern Art in New York City; at the Victoria and Albert Museum in London and is in the Library of Congress. It is one of the crown jewels of the psychedelic poster era.

Neon Rose Posters and Handbills
  12/20-23/66 to 1968 — “A Touring Poster Show”

Featured Posters from the Neon Rose Series (click on images for full description):

Junior Wells Chicago Blues Band at Matrix 12/27/66-1/8/67 by Victor Moscoso Miller Blues Band at Matrix 1/10-15/67 by Victor Moscoso Big Brother and the Holding Company at Matrix 1/17-22/67 by Victor Moscoso Big Brother and the Holding Company at Matrix 1/31-2/5/67 by Victor Moscoso Sopwith Camel at Matrix 2/9&11&12/67 by Victor Moscoso Otis Rush at Matrix 2/28-3/2/67 by Victor Moscoso Doors at Matrix 3/7-11/67 by Victor Moscoso Chambers Brothers at Matrix 3/28-30/67 & 4/4-6/67 by Victor Moscoso Canned Heat at Waikiki Shell 8/8-9/67 by Victor Moscoso

Grande Ballroom — Detroit, Michigan (1966-1970)

As Detroit dance promoter Russ Gibb planned the 1966 opening of the Grande Ballroom, he asked MC5 frontman Rob Tyner to recommend a poster artist. That’s how Gary Grimshaw became the primary poster and light show artist for the Grande Ballroom and began to emerge as one of America’s most influential poster artists. Major national and internationally known performers that appeared in Russ Gibb shows at the Grande Ballroom and at other regional venues included Jefferson Airplane, Big Brother & The Holding Company, Byrds, Canned Heat, Jimi Hendrix Experience, Eric Burdon & The Animals, The Who, Doors, Procul Harum, Blood, Sweat & Tears, and many others, including the Grande’s famous house band, the MC5.

Grande Ballroom Posters and Handbills
  10/7-8/66 to 12/31/70

Featured Posters from the Grande Ballroom (click on images for full description):

MC5 at Grande Ballroom 11/27-12/1/68 by Donnie Dope Youngbloods at Grande Ballroom 3/15-17/68 by Gary Grimshaw Troggs at Grande Ballroom 4/5-7/68 by Gary Grimshaw Jagged Edge at Grande Ballroom 11/25 & 26/66 by Rob Tyner MC5 at Grande Ballroom 12/22-23 & 29-31/66 by Gary Grimshaw Scott Richard Case at Grande Ballroom 3/30-4/1/67 by David Carlin Morticians at Grande Ballroom 6/9 & 10/67 by Donnie Dope Cream at Grande Ballroom 10/13-15/67 by Gary Grimshaw Doors at Cobo Arena 5/11/68 by Gary Grimshaw Soft Machine at Grande Ballroom 6/14-16/68 by Gary Grimshaw

Armadillo World Headquarters — Austin, Texas (1970-1980)

The August 7, 1970 opening of The Armadillo World Headquarters provided a venue for local acts like Willie Nelson and Asleep At The Wheel, and for touring performers like Bill Monroe, Bruce Springsteen, Emmylou Harris, Ray Charles, Frank Zappa, and the Grateful Dead. The AWHQ was the main South Austin community gathering place for an arts collective that included Jim Franklin (JFKLN), Ken Featherston, Michael Priest, and Guy Juke, whose legendary poster art, album covers, and comic strips have become known worldwide.

Armadillo World Headquarters Posters and Handbills
  6/11-12/71 to 10/31/80

Featured Posters from Armadillo World Headquarters (click on images for full description):

Leo Kottke at Armadillo World Headquarters, Austin, TX 7/23-24/71 by Jim Franklin Halloween Pumpkin Stomp at Armadillo World Headquarters, Austin, TX 10/30-31/71 by Jim Franklin Greezy Wheels at Armadillo World Headquarters, Austin, TX 6/11-12/71 by Jim Franklin Balcones Fault at Armadillo World Headquarters, Austin, TX 1/22/72 by Jim Franklin Joy of Cooking at Armadillo World Headquarters, Austin, TX 5/12/73 by Ken Featherston Michael Murphy and the Cosmic Cowboy Orchestra at Armadillo World Headquarters, Austin, TX 6/29-30/73 by Michael Priest Don Sanders at Armadillo World Headquarters, Austin, TX 7/13-14/73 by Ken Featherston A Guest Band Appearing Nightly at Armadillo World Headquarters, Austin, TX 8/1-4/73 by Ken Featherston Loudon Wainwright at Armadillo World Headquarters, Austin, TX 5/3-4/74 by Guy Juke


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