Avalon Ballroom 1/27-28/67
This beautiful Grateful Dead poster was designed by Mouse and Kelley for a January 1967 show at the Avalon Ballroom. The interesting use of fluorescent orange with a Mucha-like central image captivates the viewer. The original print run for these Family Dog posters must have been small, because they rarely show up.
The original poster was printed on white index stock and measures approximately 14″ x 20″. The gold color on the original is a true gold-brown color and matches the card exactly.
The second print poster was printed on white index stock and measures approximately 14⅛″ x 20″. The gold color on the reprint is more of a mustard-gold and does not match the card.
The postcard comes in three varieties, all of which measure approximately 5″ x 7″:
The Type A card has a “place stamp here” reverse.
The Type B card has a bulk rate permit on the back.
The Type C card has a bulk rate permit on the back and was mechanically addressed and sent to people on the Family Dog mailing list.