Fillmore Era Concert Posters

Bill Graham created two venues where the biggest rock acts of the 1960s and early 1970s played. The Fillmore West was opened in San Francisco in the 1960s during the height of the San Francisco rock music scene. The Great Dead played there sixty-four times. In 1970, Graham opened the Fillmore East. The Fillmore is so prominent in the music scene it created a unique form of poster art to advertise its shows. The art concept is an extension of the boxing style concert poster mixed in with psychedelic elements used by San Francisco graphic artists. The posters have a picture of the band combined with psychedelic lettering and page layout. The poster included the venue name, show date, and ticket pricing information to advertise the forthcoming show. Most Fillmore era posters were printed locally. Some of the artwork was provided by local poster artists like Dail Beeghly and Charles Brandywynn.