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O'Keefe Center, Toronto, Canada 7/31-8/5/67

Jefferson Airplane at O'Keefe Center, Toronto, Canada 7/31-8/5/67 by James Gardner & 
Herb Greene

© Bill Graham Archives, LLC. All Rights Reserved

Catalog No. BG-74

TThis is one of the rarest, most sought-after, and most expensive posters of the entire Bill Graham series. The central image of this poster is comprised of two photographs by Herb Greene—one of Jefferson Airplane, and the other of the Grateful Dead. The same image without the olive green appeared on the cover of the show program. With an orange background, it appeared as the cover of a ticket order form for O’Keefe Center, the site of the concert. The card had a Time magazine review on the reverse. James H. Gardner, the artist who created this poster, expertly crafted the Roller alphabet for the lettering. It is unknown exactly what happened to the posters for this show. One theory is that they were seized by Canadian Customs pursuant to a requirement that advertising material such as this had to be printed in Canada. A similar problem occurred when Russ Gibb tried to bring posters for a Toronto concert into Canada from Michigan. Perhaps these posters and cards were destroyed, or perhaps to this day they are sitting in a large warehouse similar to the last scene of Raiders of the Lost Ark.

The original poster comes in two varieties:

The Type 1 original was printed on white index stock and measures approximately 14″ x 20⅜″.

The Type 2 original was printed on poster board and measures approximately 13¾″ x 20¼″. This stock is several times thicker than the index stock used for the Type 1 original.

The original handbill matches the poster and measures approximately 4¾″ x 7″. The reverse of the handbill has a Time Magazine review. These cards are the rarest of the entire BG series and rarely show up for sale.

There is also an original program for this show that is collected along with the poster and handbill. The program matches the poster except that the dark green ink was not printed.


James Gardner
Herb Greene (Photographer)

Jefferson Airplane
Grateful Dead
Luke & the Apostles (not listed on the postcard or poster)


Items Available
(click to enlarge)
cat. no. item price availablility
Original Poster
(product #974)
Original Poster

(product #978)
condition: Near Mint -

$ 750.00


Original Handbill
(product #976)
Original Handbill

Original Handbill
(product #977)
Original Handbill

Bumper Sticker
(product #2734)
Bumper Sticker



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