Victor Moscoso was the first of San Francisco’s “Big Five” psychedelic poster artists to create his own poster series. He named it Neon Rose. Moscoso had approached the owners of The Matrix (the San Francisco rock club where major bands like The Doors, Jefferson Airplane, and Big Brother & The Holding Company played), offering to give the club 200 free posters for each Matrix show if he could print as many others as he could afford, and sell them. They took the deal.

Moscoso’s Neon Rose posters for The Matrix brought his work international attention during the Summer of Love 1967. He had pioneered the use of vibrating colors to create the ‘psychedelic’ effect in poster art. About that Moscoso said, “The musicians were turning up their amplifiers to the point where they were blowing out your eardrums. I did the equivalent with the eyeballs . . .”

Victor Moscoso also was the first of San Francisco’s “Big Five” psychedelic poster artists to have his posters shown in the Museum of Modern Art in New York. His work is in the Victoria and Albert Museum in London, and in the Library of Congress. The Neon Rose Series of posters is one of the crown jewels of the psychedelic poster era.

date	cat. no.	venues & performers	artists	items available

12/20/1966	NR-0	Matrix 12/20-23/66 Steve Miller Blues Band Congress of Wonders	Victor Moscoso

12/27/1967	NR-1	Matrix 12/27/66-1/8/67 Junior Wells Chicago Blues Band Steve Mann	Victor Moscoso	Second Print Poster

1/10/1967	NR-2	Matrix 1/10-15/67 Miller Blues Band	Victor Moscoso	Second Print Poster

1/17/1967	NR-3	Matrix 1/17-22/67 Big Brother and the Holding Company	Victor Moscoso	Third Print Poster

1/31/1967	NR-4	Matrix 1/31-2/5/67 Big Brother and the Holding Company	Victor Moscoso	Second Print Poster

2/9/1967	NR-5	Matrix 2/9&11&12/67 Sopwith Camel	Victor Moscoso	Original Poster Second Print Poster

2/13/1967	NR-6	Matrix 2/13-16/67 Blues Project	Victor Moscoso	Second Print Poster

2/17/1967	NR-7	Matrix 2/17-19/67 The Only Alternative and His Other Possibilities	Victor Moscoso	Second Print Poster

2/28/1967	NR-8	Matrix 2/28-3/2/67 Otis Rush	Victor Moscoso	Original Poster

3/3/1967	NR-9	Matrix 3/3-5/67 Wildflower	Victor Moscoso	Second Print Poster

3/7/1967	NR-10	Matrix 3/7-11/67 Doors	Victor Moscoso	Second Print Poster

4/1/1967	NR-11	Webb's in Stockton 4/1/67 ″Rites of Spring″ The Cloud The Plastic Explosion	Victor Moscoso	Original Poster

3/28/1967	NR-12	Matrix 3/28-30/67 & 4/4-6/67 Chambers Brothers	Victor Moscoso	Original Poster

4/14/1967	NR-13	Webb's in Stockton 4/14-15/67 The Plastic Explosion The Plague	Victor Moscoso	Original Poster

4/14/1967	NR-13b	Webb's in Stockton 4/14-15/67 The Plastic Explosion The Plague	Victor Moscoso	Original Poster

4/14/1967	NR-13c	Webb's in Stockton 4/14-15/67 The Plastic Explosion The Plague	Victor Moscoso

5/9/1967	NR-14	Matrix 5/9-11/67 Sparrow	Victor Moscoso

12/31/1969	NR-15	Haight Ashbury Neighborhood Clean-in	Victor Moscoso	Original Poster

8/8/1967	NR-16	Waikiki Shell 8/8-9/67 Canned Heat Country Joe & the Fish Luke's Pineapple Store Blues Crew Tony Sonoda The Sunshine Company	Victor Moscoso	Original Poster

11/30/1966	NR-17	Blushing Peony Store Advertisement 1967	Victor Moscoso

11/30/1966	NR-18	San Francisco Art Institute Spring 1967 Print Making Class Announcement	Victor Moscoso

4/17/1967	NR-19	4/17/67 The Committee Performance of ″The Chairs″ by Ionesco	Victor Moscoso

12/31/1969	NR-20	KMPX Radio Station Advertisement	Victor Moscoso

12/31/1969	NR-21	Neiman Marcus	Victor Moscoso

11/30/1967	NR-22	Pablo Ferro Advertisement 12/67	Victor Moscoso	Original Poster

12/31/1969	NR-23	Steve Miller Promotional Poster	Victor Moscoso	Original Poster

6/8/1968	NR-24	Nourse Auditorium 6/8/68	Victor Moscoso

6/30/1967	NR-25	Moore Gallery 7/67	Victor Moscoso

11/30/1967	NR-26	Various Venues 1968	Victor Moscoso