TThe Family Dog Numbered Series includes 147 numbered posters that advertised Family Dog shows—primarily at the Avalon Ballroom in San Francisco—from 1966 to 1968. There are also numbered posters for shows produced by the Family Dog in Denver and Portland, as well as unnumbered posters and handbills associated with shows produced by the Family Dog in San Francisco in 1969 and 1970. The Family Dog Numbered Series includes Mouse & Kelley's “Zig-Zag” Man (FD-14), and their “Skull & Roses” Grateful Dead poster (FD-26). The Series also contains Rick Griffin’s FD-D18 poster for the Doors’ 1967 New Year’s show in Denver. The Family Dog Series includes both posters and handbills. Later in the Series, there were postcards and image tickets.

Family Dog was the production company run by Chet Helms. In April 1966, Helms began presenting weekly events at the Avalon Ballroom, an old dancehall that was ideal for the spectacular light shows he was known for staging. Helm’s first Avalon concert featured The Blues Project and Great Society (FD-5 Wes Wilson). In June 1966, Stanley Mouse returned from Detroit and joined the FD poster design team, which was led by Family Dog Collective co-founder and poster artist Alton Kelley. Together they created a series of psychedelic posters that energized San Francisco’s developing counterculture. In October, Mouse and Kelley were in full swing at the Mouse Studio’s firehouse when Victor Moscoso returned to the fold to design FD-32.

The Family Dog Series is numbered from FD-1 to FD-147, and includes a number of posters from 1601 West Evans, Denver, CO that carry the designation FD-D2 and so on. Like early BG posters, the first Family Dog posters were printed on vellum and were subject to damage and wear. Family Dog numbers from 1 to 41 were printed in two forms—posters and handbills. After number 41, the handbills were replaced with postcards. The early FD handbills are extremely rare and seldom seen. Like the BG Series, there are many different printings (first prints, second prints, etc.) of the early posters. At Classic Posters, we guarantee that every Family Dog poster we sell is correctly attributed according to the current edition of The Collectors Guide to Psychedelic Rock Concert Posters, Postcards and Handbills 1965-1973 by Eric King.

date	cat. no.	venues & performers	artists	items available

2/19/1966	FD-1	Fillmore Auditorium 2/19/66 Jefferson Airplane Big Brother and the Holding Company	Wes Wilson Chet Helms	Second Print Poster

2/26/1966	FD-2	Fillmore Auditorium 2/26/66 Great Society Big Brother and the Holding Company Grass Roots Quicksilver Messenger Service	Wes Wilson Chet Helms	Second Print Poster

3/25/1966	FD-3	Fillmore Auditorium 3/25-27/66 Paul Butterfield Blues Band Quicksilver Messenger Service	Wes Wilson Chet Helms	Second Print Poster Third Print Poster

4/8/1966	FD-4	Fillmore Auditorium 4/8-9/66 Love Sons of Adam Charlatans	Wes Wilson Chet Helms	Third Print Poster

4/22/1966	FD-5	Avalon Ballroom 4/22-23/66 Blues Project Great Society	Wes Wilson	Second Print Poster

4/29/1966	FD-6	Avalon Ballroom 4/29-30/66 Grass Roots Sons of Adam Big Brother and the Holding Company	Wes Wilson	Handbill

5/6/1966	FD-7	Avalon Ballroom 5/6-7/66 Daily Flash Rising Sons Big Brother and the Holding Company (5/6) Charlatans (5/7)	Wes Wilson	Second Print Poster Third Print Poster

5/13/1966	FD-8	Avalon Ballroom 5/13-14/66 Blues Project Sons of Adam Quicksilver Messenger Service	Wes Wilson	Second Print Poster Third Print Poster Handbill

5/20/1966	FD-9	Avalon Ballroom 5/20-22/66 Love Captain Beefheart and His Magic Band Big Brother and the Holding Company	Wes Wilson	Second Print Poster Third Print Poster

5/27/1966	FD-10	Avalon Ballroom 5/27-28/66 Leaves Grass Roots Grateful Dead	Wes Wilson	Second Print Poster

6/3/1966	FD-11	Avalon Ballroom 6/3-4/66 Grass Roots Big Brother and the Holding Company Buddha	Victor Moscoso	Original Poster Second Print Poster Handbill

6/10/1966	FD-12	Avalon Ballroom 6/10-11/66 Grateful Dead Quicksilver Messenger Service New Tweedy Brothers	Wes Wilson	Second Print Poster

6/17/1966	FD-13	Avalon Ballroom 6/17-18/66 Captain Beefheart and His Magic Band Oxford Circle	Stanley Mouse	Second Print Poster Handbill

6/24/1966	FD-14	Avalon Ballroom 6/24-25/66 Big Brother and the Holding Company Quicksilver Messenger Service	Stanley Mouse Alton Kelley	Third Print Poster Handbill

7/1/1966	FD-15	Avalon Ballroom 7/1-3/66 Grass Roots Daily Flash Sopwith Camel (7/1 & 7/3)	Wes Wilson	Second Print Poster Handbill

7/8/1966	FD-16	Avalon Ballroom 7/8-10/66 Sir Douglas Quintet Everpresent Fullness	Stanley Mouse Alton Kelley	Second Print Poster

7/22/1966	FD-17	Avalon Ballroom 7/22-23/66 Jefferson Airplane Great Society	Stanley Mouse Alton Kelley Franz Stuck	Original Poster Third Print Poster Handbill

7/15/1966	FD-17A	Avalon Ballroom 7/15-16/66 Love Big Brother and the Holding Company	Stanley Mouse Alton Kelley Franz Stuck	Handbill

7/28/1966	FD-18	Avalon Ballroom 7/28-30/66 Bo Diddley Quicksilver Messenger Service	Stanley Mouse Alton Kelley	Original Poster Second Print Poster Handbill

8/5/1966	FD-19	Avalon Ballroom 8/5-6/66 Big Brother and the Holding Company (8/5) Oxford Circle Bo Diddley (8/6) Sons of Adam	Stanley Mouse Alton Kelley	Second Print Poster Handbill

8/6/1966	FD-20	Avalon Ballroom 8/6/66 Longshoreman's Hall 8/5 & 7/66 Bo Diddley Sons of Adam Little Walter (8/6)	Stanley Mouse Alton Kelley	Handbill

8/12/1966	FD-21	Avalon Ballroom 8/12-13/66 Bo Diddley Big Brother and the Holding Company	Stanley Mouse Alton Kelley	Third Print Poster

8/19/1966	FD-22	Avalon Ballroom 8/19-20/66 Grateful Dead (misspelled as Greatful) Sopwith Camel	Stanley Mouse Alton Kelley	Third Print Poster Handbill

8/26/1966	FD-23	Avalon Ballroom 8/26-27/66 Captain Beefheart and His Magic Band Charlatans	Stanley Mouse Alton Kelley	Original Poster Third Print Poster Handbill

8/2/1966	FD-24	Avalon Ballroom 8/2-3/66 13th Floor Elevators Sir Douglas Quintet	Stanley Mouse Alton Kelley	Second Print Poster Handbill

9/9/1966	FD-25	Avalon Ballroom 9/9-10/66 Quicksilver Messenger Service Great Society	Stanley Mouse Alton Kelley	Second Print Poster Handbill

9/16/1966	FD-26	Avalon Ballroom 9/16-17/66 Grateful Dead Oxford Circle	Stanley Mouse Alton Kelley	Second Print Poster Handbill

9/23/1966	FD-27	Avalon Ballroom 9/23-24/66 Howlin' Wolf Big Brother and the Holding Company	Stanley Mouse Alton Kelley	Handbill

9/30/1966	FD-28	Avalon Ballroom 9/30/66 & 10/1/66 13th Floor Elevators Quicksilver Messenger Service	Stanley Mouse Alton Kelley	Second Print Poster Third Print Poster Handbill

10/7/1966	FD-29	Avalon Ballroom 10/7-8/66 Jim Kweskin Jug Band Big Brother and the Holding Company Electric Train	Stanley Mouse Alton Kelley	Second Print Poster Third Print Poster Handbill

10/15/1966	FD-30	Avalon Ballroom 10/15-16/66 Big Brother and the Holding Company Sir Douglas Quintet	Stanley Mouse Alton Kelley	Third Print Poster Handbill

10/21/1966	FD-31	Avalon Ballroom 10/21-22/66 Daily Flash Country Joe & the Fish	Stanley Mouse Alton Kelley	Original Poster Third Print Poster Handbill

10/28/1966	FD-32	Avalon Ballroom 10/28-29/66 Quicksilver Messenger Service Blackburn & Snow Sons of Champlin	Victor Moscoso	Original Poster Handbill

11/3/1966	FD-33	Avalon Ballroom 11/3-4/66 Grateful Dead Oxford Circle	Stanley Mouse Alton Kelley	Third Print Poster Handbill

11/11/1966	FD-34	Avalon Ballroom 11/11-12/66 13th Floor Elevators Moby Grape	Steve Renick	Original Poster Third Print Poster Handbill

11/18/1966	FD-35	Avalon Ballroom 11/18-19/66 Daily Flash Quicksilver Messenger Service Country Joe & the Fish (11/19)	Stanley Mouse Alton Kelley	Original Poster Third Print Poster Handbill

11/25/1966	FD-36	Avalon Ballroom 11/25-26/66 Quicksilver Messenger Service Big Brother and the Holding Company Country Joe & the Fish	Victor Moscoso	Original Poster

12/2/1966	FD-37	Avalon Ballroom 12/2-3/66 Buffalo Springfield Daily Flash Congress of Wonders	Ned Lamont aka Tom Glass	Original Poster Handbill

12/9/1966	FD-38	Avalon Ballroom 12/9-10/66 Big Brother and the Holding Company Oxford Circle Lee Michaels	Victor Moscoso	Handbill

12/16/1966	FD-39	Avalon Ballroom 12/16-17/66 Youngbloods Sparrow Sons of Champlin	Stanley Mouse Alton Kelley	Original Poster Second Print Poster Handbill

12/23/1966	FD-40	Avalon Ballroom 12/23-24/66 Grateful Dead Steve Miller Band Moby Grape	Victor Moscoso	Original Poster Handbill

12/30/1966	FD-41	Avalon Ballroom 12/30-31/66 Country Joe & the Fish Moby Grape Lee Michaels	Stanley Mouse Alton Kelley	Second Print Poster

1/6/1967	FD-42	Avalon Ballroom 1/6-7/67 Quicksilver Messenger Service Miller Blues Band Other Half	Victor Moscoso	Original Poster Postcard

1/13/1967	FD-43	Avalon Ballroom 1/13-13/67 Moby Grape Sparrow Charlatans	Stanley Mouse Alton Kelley	Original Poster Postcard

1/20/1967	FD-44	Avalon Ballroom 1/20-21/67 Miller Blues Band Lee Michaels Congress of Wonders	Victor Moscoso	Original Poster Second Print Poster Postcard

1/27/1967	FD-45	Avalon Ballroom 1/27-28/67 Grateful Dead Quicksilver Messenger Service	Stanley Mouse Alton Kelley	Second Print Poster Postcard

2/3/1967	FD-46	Avalon Ballroom 2/3-4/67 Country Joe & the Fish Sparrow Kaleidoscope	Victor Moscoso	Original Poster Second Print Poster Postcard

2/10/1967	FD-47	Avalon Ballroom 2/10-11/67 Miller Blues Band Lee Michaels Peanut Butter Conspiracy	Victor Moscoso	Original Poster Second Print Poster Postcard

2/17/1967	FD-48	Avalon Ballroom 2/17-18/67 Big Brother and the Holding Company Quicksilver Messenger Service Oxford Circle	Stanley Mouse Alton Kelley Bob Seidemann (Photographer)	Original Poster Second Print Poster

2/24/1967	FD-49	Avalon Ballroom 2/24-25/67 Moby Grape Charlatans	Victor Moscoso	Second Print Poster Postcard

3/3/1967	FD-50	Avalon Ballroom 3/3-4/67 Country Joe & the Fish Sparrow Doors	Victor Moscoso	Original Poster Second Print Poster Postcard